This months Courageous Entrepreneur is Jacquie Verbal. I met Jacquie back in 2015 at an event in Raleigh, NC. She was doing a makeup demonstration and I was on a panel speaking about blogging. We kept in touch via social media and most recently she did my makeup for my engagement pictures! Jacquie is just as talented as she is knowledgeable about makeup. Continue reading to learn more about Jacquie and her journey as an entrepreneur!

1. Briefly tell us about yourself and your business.

My name is Jacquie Verbal, the owner of JacquieMUA Studio and founder of The B.O.M.B. Expo (Black Owned Makeup Brands). I am 26 years old currently living in Raleigh, NC with my daughter and boyfriend. My daughter is my WORLD – and she will be 1 on April 26th! I love supporting black owned businesses and when I opened my studio, I wanted to make sure I represented black businesses. This is how The B.O.M.B. Expo was created! I wanted to give women of color a chance to find cosmetics for us by us! This was the perfect opportunity for me to really connect my business with my personal passion.

2. What made you decide to be an entrepreneur?

I decided to be an entrepreneur because I was tired of working at cosmetics counters and being forced to sell makeup and I was limited on my ability to perfect my artistry. I loved the experience and knowledge I gained from working at makeup counters, but I am so much happier owning my own studio. I can now accommodate my clients’ request better because I have more of an open availability being away from the counter. Also, I wanted my daughter to have an example of a business owner. In my family we do not have any business owners, so it is important to me that my daughter dreams to be a business owner when she grows up to help rebuild our community.

3. What made you decide to venture into this particular field? Is this your passion?

I was first introduced to makeup in high school when attending modeling school. I lost interest in modeling but the idea of doing makeup always stuck with me. Going to NC A&T State University I was majoring in Fashion Merchandising and Design, and was invited to NC State University as a designer to do a fashion show during their African American Fashion Week. At this fashion show I had more fun doing the makeup on my models than I did designing their clothes. I quickly decided I needed to look into more training for makeup to perfect my skill. I went to the MAC counter in Friendly Shopping Center and I was surprised to be hired! This opened the path for my new found love of makeup and I became obsessed with doing makeup for all my friends. Doing makeup is definitely my passion. I never hate having to do someone’s makeup (not even my own)!

4. In what ways has courage played a role in you starting your business?

Courage played the BIGGEST role in actually opening my studio! I debated and talked myself out of opening my studio for about 2 years until I finally decided to go for it and that took a lot of COURAGE!

5. What have been some challenges for you on your entrepreneurial journey?

As of recently one of the biggest challenges has been balancing working full time at my day job and accommodating clients at the studio.

6. How did you overcome?

I am overcoming this challenge by booking clients around my work schedule and taking time to myself in between my day job and the studio so I do not get burnt out on everything. Makeup is my passion so I will never get burnt out but I don’t want to stretch myself thin working two jobs basically.

7. What and/or who inspired you to become a business owner?

A lady that I have known for about a year who is best friends with the lady that hired me at MAC inspired me to become a business owner. Her name is Candice and she inspired me to open my own makeup studio because she has her hair salon in Raleigh, NC called Garnish Hair Studio. I am not sure if she knows this or not, but when I was pregnant with my daughter she and I met and I thought she was so badass because of her style as a mom and business owner. She told me it was hard work but totally worth it. I became obsessed with the idea of having my own studio and having a great business just as she does. After having my daughter I just did it and I haven’t looked back since!

8. What advice (5 tips) do you have for anyone thinking of starting his or her own business?

The first thing I would say is DON’T BE SCARED! That was one of my biggest setbacks when I was thinking about opening my studio. I was so worried that I would not get clientele or that I would not make enough money for it to be worth having a studio, but when I took that leap of faith it definitely paid off! The second thing I would say is to have a solid plan, and a back up plan. Starting a business is a lot of work and like life, things happen, so your original plan may not always go through. So make sure you have a back up plan to make sure you don’t get setback.

9. In what ways has networking helped your business?

Networking has helped my business tremendously by bringing new clients to my studio. Between networking with other makeup artist, photographers, and designers, I have been very successful with picking up clients when others are not available.

10. What resources have you found to be helpful for you as a business owner?

Networking with other business owners has been the most helpful for me as a new business owner. I would say most of my close friends that are business owners have helped me so much since opening my business!

11. Where do you see your business in the next 5 years?

I see my business in at least 1 other location with more makeup booths for other makeup artists. I also plan to offer more services to become a one-stop shop for all your beauty needs!

12. Where can people contact your for business inquires?

Visit my website for booking or email at

13. Where can we find you on social media?

Facebook Page @JacquieMUAStudio
IG @JacquieMUA

Be sure to contact Jacquie if you or someone you know is in need of a makeup artist for an upcoming event. Also, spread the word about Jacquie and her makeup business to as many people as you know!

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